Copyright © Kelvin Wilson
http://www.KelWilson.com
Setting up and running your own online business is a very exciting thing for me to share. But unfortunately, I sound like a hopeless dreamer whenever the subject comes up with my friends and family. It's something that's bothered me for a while. I mean I've had failures when building my online business, so what's the big deal? Why are so many people disillusioned about starting their own online business? If you ask almost anyone, they will tell you that they are all scams. Even the ones that do not think online business opportunities are scams do not believe that regular people can make any kind of real money online.
But regular people are making money online. Lots of it. And what's more, the majority of people who have sustained their online incomes for years have done so by ethical and legal methods. Sure, there will always be those out there looking for a quick buck. And yes, they may be successful for a while. But thankfully, with most internet search engines and consumers demanding more and more quality, those people and their scams are exposed for what they really are.
Okay, that explains the scam artists, but don't you have to have some kind of technical skill on the computer in order to really be a successful web businessperson? In a word, no. Those who have a greater understanding of internet marketing and web design do have a certain advantage, but it is by no means an indicator of success. With outsourcing, automated systems and free tutorials, bridging the gap between internet novice and marketing expert has never been easier. Web pages can be set up and running by internet newbies within a day or two, autoresponders can be purchased for next to nothing, articles can be ghost written and blogs can be running in under an hour. If having massive computer knowledge was an indicator of success, then every IT professional would have a thriving internet business in his or her spare time.
So what is it that really disillusions the hopeful legions of aspiring individuals that want to establish their business online? Two things: hype and impatience. Everyday there are ads for this "easy system" or that "amazing product" Tales of "targeted customers flooding your website" are told over and over on hundreds of articles, sales pages and blogs. Buzz words like "viral marketing" spread through the internet just like a virus. It's really easy to get caught up in the never ending hype of internet marketing. This kind of aggressive marketing can have people believing that all it takes to succeed online is to buy the latest e-book by one of the dozens of internet "gurus" or plug into the newest and shiniest internet marketing program and sit back. After all, it's "so easy," right?
Impatience is what most budding internet marketers face after purchasing a system or product. They read all the testimonials about "...in 9 days I already earned $2,000!" or "this is the easiest product ever invented. I earned back what I paid for the product in 2 days!" These, like most testimonials, show what is possible, not what is typical. Honestly, would you buy a product with testimonials like, "well, it was hard work, but after two years of struggling, I’m finally making a decent part time income of $750 a month!" Doesn't give you the same warm fuzzies, does it? But of course that very well may be the case for some. Making a steady stream of income probably won't take people that long, but no one wants typical results. That's why the extraordinary results are used as testimonials. It gives people a bit of inspiration. That's all. Keep that in perspective.
So with all that said, do I believe that starting an internet business is really as easy as all those gurus say it is? Relatively speaking, yes, I do. An online business is much easier to start. There is very little overhead. You can get started with no employees. You can learn as you go without losing your shirt. And you can start turning a profit in a fraction of the time of a traditional business. So in that way, yes, starting an online business is easy. It still takes patience, follow through and a commitment to knowledge and self improvement, just like any other business. So take the hype and promises with a grain of salt, have some patience and above all else, commit yourself to your business. Usually the people who are doing something a little different are the ones who succeed. So if you pace yourself when others are sprinting, you will come out ahead in the online business world.
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1 comment:
Thanks for writing this.
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