Saturday, October 13, 2007

A Beginner's Guide to Finding the Right Online Business

A Beginner's Guide to Finding the Right Online Business
Copyright © Kelvin Wilson
www.kelwilson.com

Finding a way to make money online is a dream for many. With rising prices and the uncertainty of programs such as Social Security, finding a second income stream is becoming less of an option and more of a necessity. Most everyone knows that the internet is a great way of earning extra income, but how? And how can a regular person with little or no computer skill set up their very own online empire?

When it comes to making money, most people will work more hours at their current job or find a second one. This usually does not have the desired result of financial freedom that most folks are searching for. So with the internet full of promises of easy money, many try their hand at an online job or business at least once. What usually happens is that a budding entrepreneur will buy an e book or sign up for a course gushing with promises of "thousands of dollars flowing into your Paypal account daily" or something to that effect. They excitedly start reading and soon end up disappointed. The advice that the self proclaimed guru is peddling is either filled with so many options and technical jargon that it immediately places the reader into "analysis paralysis," or suggests the reader find a "niche" based on their interests. The only problem with that is that most people who are searching for an online source of income are not interested in paying for hosting and spending money to promote a website on "making the perfect fly fishing cast" or whatever b.s. niche that's usually suggested as an example.

While building a website based on a person's unique knowledge can be a good source of income, most people need something a little less personalized, at least at first. To set up a person for success online, a system must be simple. It has to show them the money! It has to be simple enough to comprehend after the first day, but have enough information as to walk the person from newbie to entrepreneur. So many programs are focused on customization and unique content. That is important, don't get me wrong. but a person who is jsut starting out needs to see money coming in as soon as possible. This serves two purposes: the money is proof that the system works and that serves as a great confidence builder.

A good system should also show the member how to eventually wean themselves off of the program. There should be a point in time where the member has learned the ins and outs of the program and established themselves as a reputable source of information. By the time the member decides to venture off to establish their unique niche, they should be used to making money online, managing their subscriber list, and other tasks that running a profitable web business entails.

These suggestions should give the aspiring online marketer a place to start. In my opinion, the easiest and fastest way to establish a presence online is to join an established program. One should take the time, however to understand what will be expected of them and what is offered in the way of teaching and support. Starting an online business can be daunting, but the rewards are huge if one is willing to accept the challenge.

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