Wednesday, November 7, 2007

Use Adwords for Free? A Review of Get Google Ads Free by Dr. Jon Cohen

Use AdWords For Free? A Review of Get Google Ads Free by Dr. Jon Cohen
Copyright © Kelvin Wilson

The most difficult thing about having a web business is getting traffic to your site. So many products out there hold the claim that they are an easy sell. That may be true but if you have no one to buy it, you're back to square one. And of course there's the internet buzz term out there: "the money is in the list." That, also, is very true. With a loyal list of targeted customers, you can promote your product to an already hungry audience that will most likely buy from you because you have earned their trust. But once again, if you have no traffic, you have no chance of getting leads that can grow your "list." Even if you have the best newsletter, the best free products and a killer website, without traffic, you do not exist.

Many gurus show ways of increasing your traffic through article marketing, social networking, blogging, search engine optimization and dozens of other techniques. While these are good strategies for long term traffic building, most get into an internet business because of the opportunity to make a profit quickly. Let's face it: most of us know that establishing anything worthwhile is going to take time. But the endless testimonials attached to products about how some "newbie" made five thousand dollars in their first month can transform even the most sensible being into an irrational fortune seeker. While many of the previously mentioned traffic generation techniques cost little to nothing to implement, they do take time. And it can be difficult to do the work necessary to build your business when it can take months before you have something to show for that work. So what else can a marketer do? They can buy advertising, of course!

As there are many free ways to increase your traffic, there are as many if not more ways to pay for traffic? So which is the easiest and most effective? In my opinion, that would be AdWords by Google. AdWords is probably the most comprehensive and user friendly advertising system that you will find. It has keyword generators, the ability to test and track ads and ways to further pinpoint your targeted market. The drawback? It's quite easy to lose your shirt advertising with AdWords. This causes many internet marketers to look elsewhere for advertising. But AdWords works, and by not utilizing this tool, many marketers are shooting themselves in the foot and are spending money of other types of paid advertising that doesn't deliver the same type of return on their investment as AdWords would.

Fortunately, I've found a system that allows you to take full advantage of AdWords like the "big boys" do, but without the risk. It's called Get Google Ads Free and is written by Dr. Jon Cohen. His program takes a technique routinely used by offline marketers and adapts it to online use in order to take advantage of the precise target marketing ability of AdWords. In his 124 page ebook, Dr. Cohen shows the reader how he came up with the idea, how to best integrate it into your current marketing efforts and how to best position your efforts so that you don't spend a dime out of pocket on your AdWords campaigns.

He also explains his method for generating mulitple income streams without having a product or service of your own. He compares the revenue your site could earn with his method as compared to AdSense. Dr. Cohen also gives links to other sites to get you started using his method, most of which are free to use. Also included are tips on how to pick the best keywords and ads (the information given in this section may surprise you) and a free service to get your free AdWords campaign started. The information is constantly being updated so not only do you have access to his free newsletter but access to updates and (my favorite) a "quick-start" guide.

The only drawback, in my opinion, is that while on the sales page it implies that a beginner could succeed with this program, it is helpful if you know the basics of uploading and creating web pages. But even this is covered, briefly, in the Get Google Ads Free program. there are links to website and web page tutorials and a free website creation tool Don't let the hype of the sales page blind you though; it is a great program that is concise and powerful.

Dr. Cohen's Get Google Ads Free solves the problem of getting targeted traffic to your site by putting together one of the most revolutionary advertising techniques that is on the internet today. So much time, energy and money is spent on advertising that could be spent on improving the quality of products and websites. But the Get Google Ads Free program levels the playing field for all internet marketers. More importantly, it takes the sting out of using AdWords. I believe this proven system will change the way advertising is done on the internet. The techniques included in this program has helped thousands realize their online business goals. Will you be next?

Tuesday, November 6, 2007

Hello...Yes, This Blog is Still Alive

Sorry for the late update. I've been looking at some other ventures lately, and that has eaten up much of my writing time. But I have managed to get through the 30 day quick start guide courtesy of Stone Evans' Plug in Profits program that I am promoting. I must admit, I am bit disappointed with my results so far. But I am proud of myself for sticking with it for the whole 30 days. Many other ventures I've tried have failed mainly because I wouldn't stick with it. I had almost given up on this one too, but for some reason, this time feels different. And any other systems or programs I've looked at in the past thirty days have only been for the purpose of better promoting Plug in Profits.

Distraction is a big killer of online entrepreneurs and I have not been immune to its effects. I write this to show you that you are not alone in wanting to give up or change direction in your online pursuits. But if I've learned anything at all in my short tenure as an online businessperson it has been that the people who focus on one project and stick with it are the ones who become successful. I won't bore you with my opinions as to how to achieve the right mindset; I believe I've said enough about that already. Having the right mindset is only part of the answer. You must be able to commit to your goals. Sure, your plans may change, but never lose sight of your goals.

I'd like to leave you with a favorite quote of mine:

"Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. the slogan 'press on' has solved and always will solve the problems of the human race."

-Calvin Coolidge

Friday, October 26, 2007

It Gets Hard Sometimes...

It Gets Hard Sometimes...
Copyright © Kelvin Wilson

I've had a bit of a tumultuous week. Not really brought about by anything external though. I've been awfully hard on myself. I look back at my previous posts and see nothing but positive tidbits, filled with the hope that I can inspire others. But where can I go for inspiration?

I've been doing some thinking and asking myself some hard questions. Probably the biggest question is: who am I to try to do anything like this? It's almost as if I have run out of steam already. But that can't be the case! I've got so much further to go! I must go on. But like most of us, I want to see results like yesterday. It gets really hard to be in business online and remain patient when everyone is yelling about their new breakthrough product that promises thousands of dollars almost instantaneously. I wonder what I am doing wrong. Should I spend more money? Should I look to another system or program?

I know I don't have to do either of those things, and as a matter of fact, I would be shooting myself in the foot if I did. I am well aware of what jumping from program to program brings about. Absolutely nothing. I know from a rational, logical point of view that I am doing everything within my power to make this thing work and that patience will be the only thing that will bring everything together, but in my heart I want it all now.

Fighting a constant battle between your head and your heart is a very draining battle. I'm suffering some of the repercussions now. I am easily irritated both at work and at home. I am pushing the people away that mean the most to me and I want them to understand without fully telling them what's going on. If this seems like the ramblings of a person feeling sorry for himself, then you're probably right. I probably am trying to feel sorry for myself. But what I have to take from all this is that life goes on, regardless of how highly or badly I may think of myself. And sometimes we all have our down times, but as long as we don't wallow in the mire for too long, we should be okay.

As for me, well, I think I need some more time to mope.

Tuesday, October 23, 2007

My Site Is On Google!

My Site is on Google!
Copyright © Kelvin Wilson

I'm on the first page too...if you type in

I know, it isn't page one for keyword specific searches...yet. But it make me happy that it is just on Google's radar at all. I feel like I'm really making progress and all of the hours of work are starting to show some fruit. I have a way to go but now, it's starting to really sink in: I am in business!

I have some of my articles scattered in dozens of directories, getting those much needed "back links." I've also noticed that for everything I learn, I find out that theres that much more I need to learn. This can be a stumbling block for many people starting an internet business, because it can result in "analysis paralysis. " This horrible state is brought on by the sheer magnitude of the information out there about starting a home business coupled with the idea that you have to "get it right" the first time. But that is the beauty of running an online business. You can learn as you go.

I'm not in any position to quit my day job just yet, but I'm certain that when I am in that position, I will look back to this moment and realize that today was the moment that things started looking up!

E-mails, E-mails Everywhere

E-mails, E-mails Everywhere
Copyright © Kelvin Wilson

I never knew I was so popular.

Ever since I started my website I have been inundated with e-mails. Most of these are my fault; I directly or indirectly signed up for them. So there are very few in the spam folder. But such is the life of an internet businessperson, I guess.

With list building being such an important part of internet marketing, it's no surprise that I'm getting so much e-mail. Many "free" courses or e-books I've received have, as a rule, required my e-mail address in order for me to access the information. But of course, any solicitation I get from them is not spam (since I voluntarily gave my e-mail address). I am also considered a "target lead" so not only am I signed up for newsletters, but I get offers for other products and services, all vying for my attention and money. Every product or program leads to several other products and programs that (you guessed it) ask for my e-mail address.

To further exacerbate this problem, I have five e-mail addresses. Six if you count my support email from my website. It gets really difficult to keep tabs of everything. I complain about the amount of e-mails, but there's a lot of valuable information there. I might want to buy something or sign up for a new advertising program. So I don't want to miss any of them. So I decided to install Thunderbird by Mozilla and that has helped tremendously. Like Outlook, it gives me the ability to organize my e-mail accounts but without having to contribute to the Microsoft juggernaut. So now instead of drowning in e-mails I'm merely wading around.

If you have Firefox, you might want to try Thunderbird. I'm not familiar with all the nuts and bolts of the system yet, but so far I'm pleased. You can go here to download it.

And don't worry. They won't ask for your e-mail address!

Monday, October 22, 2007

"Fishing" For a Home Based Business

"Fishing" For a Home Based Business
Copyright © Kelvin Wilson

One of the things I had to deal with in my mind when deciding to start an online business about starting an online business was "isn't there too much competition in this market already?" I'm sure you may have asked this question as well. It seems that the smart thing to do would be to ignore the "home business" market altogether and look for something a little less competitive. But after talking to a few people, I realized that it wasn't my "niche" that I had to change. I had to change my idea of competition.

After signing up for the plug in profits opportunity, I addressed my concern to Stone Evans, creator of Plug in Profits. He told me that although home business is a very competitive niche, it is also a highly searched for term. So in other words, there's high supply, but also high demand.

Immediately I thought of a metaphor. I envisioned two lakes. One lake has a few fishers on its banks. There's plenty of room, but there are very few fish. Most of the anglers go home empty handed. But right down the road is another lake. The fish are so plentiful they are literally jumping out of the water. There's so many people fishing that there seems to be no room along the edges. There's even boats on the water. It looks very intimidating at first, but then you try your luck anyway. Much to your surprise, you catch a fish. You keep catching fish until you have all you can carry. It was difficult trying to edge your way in but after a while you realize you're catching fish, and so is everyone else. Wheat's even more amazing is that since there seems to be no lack of fish for everyone, all your fellow anglers are more than happy to share their techniques with you. You hand them a couple a fish, and they share some techniques that help you double your catch and sames you time as well.

I am sure I've milked that metaphor for all it was worth, but I think you get the idea. Yes, starting an online business about starting an online business is competitive. There are many people out there promoting the same programs and getting the same targeted visitors. But remember, there is a reason as to why it is such a popular area to get into. The demand is high. Don't let the sheer number of sites and "gurus" who say to get into something else intimidate you from getting into one of the most lucrative online business ventures out there. You might have to tackle it in a different way, or find your own special area of expertise but you really can't beat promoting home based business ideas as your business.

If you have your heart set on something else, by all means, do it! My choice to promote business opportunities came from the fact that I'm relatively new to internet marketing and I wanted to go into an area that was already proven to be successful, and where I could find plenty of support. My next venture, more than likely, will not be about promoting home business opportunities. But for my initial entrance into the world of internet marketing, I wanted to just "plug in" to something in which the research and testing had been done so I could learn the basic skills and gain some confidence in my ability to run a successful online business.

I don't see the competitive nature of the "home business" niche to be a detriment. I look a the competition as a challenge to myself. I ask myself how I can provide something of value, how can I stand out from the crowd in order to help others realize their dreams as well. There's plenty of opportunity for everyone. Not everyone(believe it or not) wants to make 100 grand a month. Not everyone wants to quit their job. Not everyone will promote their business the same way and not everyone will promote the same things. So take heart, carve our your niche(whatever it is and go for it. Because you'll never catch anything if you just sit there holding your pole!

Friday, October 19, 2007

it is not the critic...

It Is Not The Crititc...
Kelvin Wilson

This is a quote that I've been thinking about a lot lately. I've had some situations in my family in which my father isn't agreeing with the resourcefulness of my younger brother. I gave my brother this quote to give him a bit of inspiration and to let him know that he is on the right track. Read on...

It is not the critic who counts: not the man who points out how the strong man stumbles or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again, because there is no effort without error or shortcoming, but who knows the great enthusiasms, the great devotions, who spends himself for a worthy cause; who, at the best, knows, in the end, the triumph of high achievement, and who, at the worst, if he fails, at least he fails while daring greatly, so that his place shall never be with those cold and timid souls who knew neither victory nor defeat.

-Theodore Roosevelt